Vitacura wins a place amongst Santiago’s cultural districts

The VitaJoven event ("Young life" but also "Young Vitacura") that took place from the 18th to the 20th of December, was a brilliant open-air cultural event that managed to combine live music, wine and delicacy tasting, a fashion show and stands where Chilean designers could showcase their summer collections.

Photo by Thomas Rimbot
Photo by Thomas Rimbot

In a city teeming with weekly fashion sales (ferias), the event was unique for its quality and richness as only the best Chilean designers were invited. Portable changing rooms and mirrors were placed in various areas for people to try on clothes in the same comfort as if in a store, but with added bonus of listening to live jazz and bossa nova music and receiving goody bags and delectable finger food.

Photo by Thomas Rimbot
Photo by Thomas Rimbot

If that wasn’t enough to keep the ladies entertained, the event also featured a free make-up lesson by Argentinean make-up artist Vanesa Aragon.

Aragon, who came from Buenos Aires for the purpose of teaching Chilean women how to best enhance their features and camouflage their imperfections, demonstrated on a model how to create a flawless look for an important occasion, all the while answering questions from the captivated audience. Women who want to learn more about make-up and style will be able to do so from April 2010 onwards by joining courses offered by Hecho en Chile+ and Espacio Buenos Aires, all taught by Argentinean experts.

It was precisely Hecho en Chile+ that organized the runway show in collaboration with Argentinean Karina Aragon. Penelope opened the show with a fresh navy-inspired collection that brought to mind beaches in southern France in the 1950's (the homage to summertime France was made more poignant by the selection of Carla Bruni's “Quelqun que m’ha dit” playing in the background). After all, navy style never really goes out of style: it was big in Dolce and Gabbana 2009 Spring/Summer, and it's the protagonist again in the Chanel 2010 Cruise Collection. Penelope’s interpretation of the navy style was classic: blue, red and white as the main colors, poix and stripe patterns, and scarlet red lipstick to complete the look.

Photo by Thomas Rimbot
Photo by Thomas Rimbot

Ropa del Alma presented various fresh summer dresses in cotton and linen, characterized by small details such as bottoms and applications. Minima presented pretty chiffon blouses with boat necks, while brand She BomBon featured casual wear in its unmistakable translucent jersey.

Photo by Thomas Rimbot
Photo by Thomas Rimbot

Although the featured guest on the runway was Argentinean brand Love Miuka, the Chilean designers reminded the public that Chile does not want to stay behind its neighbors when it come to fashion.

A few collections stood out for their originality and quality, and even though a few others will probably be forgotten in the time it took the models to walk the runway, what lingers is the feeling that fashion in Chile is finally starting to flourish and will only get better as time goes by and clients become more demanding.

Slowly, plastic handbags will be replaced by real quilted handbags, cotton will have to compete with more noble textiles and formal wear may appear more. As the ferias multiply and designers’ and imported clothes become more readily available, it will just become a question of which designer will keep up and which will be left behind.

On Sunday evening, with the event coming to a close in great style and the audience captivated by the elegance of the models, there can be little doubt about the future of fashion in Chile.

http://www.vitajoven.cl
http://hechoenchileymas.blogspot.com
http://www.penelopelenceria.blogspot.com
http://www.ropadelalama.blogspot.com
http://www.lovemiuka.com

No votes yet

Other articles you might enjoy

No related items were found.

Leave a comment